Tracking technologies, such as cookies, tags, pixels, fingerprinting, web beacons, and similar scripts, are used to store and/or share information about website visitors, their systems, and browsers. Information collected by cookies and other tracking technologies varies depending on each website’s components and can be of a personal nature (information that directly or indirectly identifies you) and of non-personal nature (information that does not directly or indirectly identify any single individual, such as cookies used to enable language settings on a website). Information of a personal nature may include details about the device you are using, the browser you are using, your IP address, the previous website you visited, whether you clicked on one of our ads, and your browsing behavior.
Some of the cookies and tracking technologies that we use are strictly necessary and are there to technically enable the website and its components, as well as, to enable security measures. Strictly necessary cookies are activated without user consent because they are considered necessary for the website to function effectively and in a secure way. All cookies and other tracking technologies that are not classified as strictly necessary are subject to consent from website visitors.
The table below details all cookies that are associated with https://thetransformative.com/
| From | Cookie | Classification | Use & Duration |
| Cloudflare | cf_bm | Strictly Necessary | To distinguish between humans and bots to provide valid reports on website use. This cookie lasts for 29 minutes and 58 seconds. |
| Sourcebuster JS | sbjs_current | Performance | This cookie is used to track user’s activities and interactions across the website to facilitate better analysis and understanding of traffic sources and user behaviour. This cookie expires when the browser is closed. |
| Sourcebuster JS | sbjs_session | Performance | This cookie is used to track user activity and sessions to improve the performance and usability of the website, helping to understand how visitors interact with the website. This cookie lasts for 29 minutes 52 seconds. |
| Google Analytics | _ga | Performance | Used by Google Analytics to distinguish unique visitors to our websites by assigning a randomly generated number as an identifier. This cookie lasts for 13 months. |
| HubSpot | _hssc | Performance | This cookie is used for HubSpot website analytics. This cookie lasts for 29 minutes and 53 seconds. |
| Sourcebuster JS | sbjs_current_add | Performance | This cookie is used to store information about the current visit to distinguish between users and sessions. It typically includes details such as source of traffic, campaign data and user behaviour to help in tracking and analysing the effectiveness of marketing campaigns. This cookie expires when the browser is closed. |
| HubSpot | _hstc | Performance | This cookie is used for HubSpot website analytics. This cookie lasts for 5 months and 4 weeks. |
| HubSpot | _hssrc | Performance | This cookie is used for HubSpot website analytics. This cookie expires when the browser is closed. |
| Sourcebuster JS | sbjs_migrations | Performance | This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analytics. This cookie expires when the browser is closed. |
| Sourcebuster JS | sbjs_first_add | Performance | This cookie is used to store details about the user’s first visit to the website, including timestamp, referring site and the source of traffic to assess the effectiveness of marketing campaigns and website sources. This cookie expires when the browser is closed. |
| Sourcebuster JS | sbjs_first | Performance | This cookie is used to store details about the user’s first visit to the website. It tracks details such as the source from which the user came, the path they took, which search engine and keyword were used and their location at the time of the first visit. This information is used to analyse and improve the website’s performance by understanding user behaviour. This cookie expires when the browser is closed. |
| Sourcebuster JS | sbjs_udata | Performance | This cookie is used to store user-specific data to help monitor and analyse the effectiveness of the advertising campaigns and optimise the user experience on the website. This cookie expires when the browser is closed. |
| Hubspot | _cfuvid | Functional | This cookie is used for tracking users across sessions to optimise user experience by maintaining session consistency and providing personalised services. This cookie expires when the browser is closed. |
| WordPress | wordpress_google_apps_login | Functional | This cookie is used to handle Google SSO and allow users to log in using their Google account. This cookie expires when the browser is closed. |
| Hubspot | hubspotuk | Functional | This cookie is used for user authentication for websites built on the HubSpot platform. This cookie lasts for 5 months and 4 weeks. |
Managing your cookie settings
The process for enabling or disabling browser cookies may vary, depending on the web browser you use. We’ve provided information on the most popular platforms so that you can learn how to update your privacy settings no matter what browser you have.
Google Chrome (Desktop)
You can access your settings in Google Chrome by going to the drop-down menu under the vertical dots in the upper-right corner of the screen. Then follow these steps:
- From the drop-down menu, click Settings.
- Click the Privacy and security tab.
- Select Third-party cookies.
From here you can change the browser cookie settings. Selecting See all site data and permissions lets you see which websites have your saved data and how many cookies are stored as well as having the ability to delete individual cookies.
Google Chrome (Android)
The steps for enabling or disabling cookies in Chrome on your Android device are similar to the desktop version.
- Tap the three vertical dots in the top right of the browser window, then choose Settings.
- Tap Site Settings and choose Cookies.
- Here you can turn your cookies on or off.
Google Chrome (iPhone & iPad)
Unfortunately, Google Chrome for iOS devices doesn’t allow you to modify your cookie settings, and the browser automatically enables cookies. You can, however, clear your cookies by doing the following:
- Open Chrome and tap the three horizontal dots in the bottom-right corner of your screen.
- Scroll to the right and find the Settings option.
- Tap Privacy and security, then Delete Browsing Data.
- Choose the items you want to clear, such as Browsing history, Cookies and other site data, and Cached images and files. Then set the time range.
- Tap Delete Browsing Data at the bottom of your screen.
Microsoft Edge
To manage how your data is tracked in Microsoft Edge, follow these steps:
- In your browser window, open Settings and tap Privacy, search, and services
- Select your tracking preference, either Basic, Balanced, or Strict.
To enable or disable cookies in Microsoft Edge, follow these steps:
- In your browser window, open Settings and tap Cookies and Site permissions.
- Click Manage and delete cookies and site data.
- From there, you can manage your cookie preferences.
Selecting See all cookie and site data lets you see which websites have your saved data and how many cookies are stored.
Mozilla Firefox
To manage cookies in Mozilla Firefox, follow these steps:
- From the Firefox menu, go to Preferences, then select Privacy & Security.
- You’ll see Enhanced Tracking Protection, and further down the page, you’ll find Cookies and Site Data. These are the locations for cookies and their settings.
- You can make changes and manage cookies from both settings.
Apple Safari (Desktop)
- Open Safari, click Safari in the top navigation bar, and choose Preferences.
- Select the Privacy tab.
- Turn on Prevent cross-site tracking to block third-party cookies.
- If you want to completely disable Safari cookies, add a checkmark next to Block all cookies.
Apple Safari (iphone & iPad)
If you’re using an iOS device, you’ll find cookies under your iPhone’s or iPad’s Settings.
- Go to your Settings app on your device.
- Scroll down and tap Apps.
- Select Safari.
- Scroll down to the History and Website Data section to select Clear History and Website Data.
- The pop-up provides a time range. Select the period you’d like to erase, and then hit the Clear History button.
- While you’re there, you may opt to Prevent Cross-Site Tracking and Hide IP Address from Trackers and Websites for enhanced security.
Opera
Knowing how to turn cookies on or off in Opera gives you the ability to manage site referrals, redirects, and delete cookies at the end of each visit. Here’s how to turn your Opera cookies on and off:
- Open Opera and click the three horizontal bars in the top right corner to open the Easy Setup menu.
- Scroll down and click Go to Full Browser Settings.
- Click the Privacy & security tab, then click Cookies and site data.
Exercising your rights and contact details
If you would like to contact us about our use of cookies, please email us at info@thetransformative.com or write to us at:
Data Protection Officer
The Transformative Group Ltd
Nelson House
George Mann Road
Leeds
LS10 1DJ
We will respond to you within one calendar month of receiving your correspondence.
Should you feel unsatisfied with our handling of your data, or about any complaint that you have made to us about our handling of your data, you are entitled to escalate your complaint to a supervisory authority.
For the UK, this is the ICO (Information Commissioner’s Office). The ICO’s contact information can be found at https://ico.org.uk/global/contact-us/.